VISEUM was engaged to reimagine the brand identity of CROIX ISG PTY LTD, an established leader in facilities management, property maintenance, and construction services. The goal was clear: unify its divisions under a bold and cohesive identity that reflected its operational precision, modern ambition, and commitment to service excellence.

At the core of the rebrand was the development of a distinct visual language that articulated CROIX’s growth from a trusted trade service provider into an integrated, multi-disciplinary enterprise. VISEUM crafted a refined logo mark, a modular typography system, an adaptable colour palette, and a comprehensive set of brand assets to support seamless implementation across both corporate and industrial environments.

With strategic clarity, considered design, and a deep understanding of CROIX’s operational ethos, VISEUM delivered more than a visual upgrade, it established a platform for the brand’s next decade of growth. The rebrand positions CROIX as a confident market leader, ready to meet the evolving needs of Australia’s property and infrastructure landscape.