Tamaré Apotheca: A New Standard in Heritage-Driven Hotel Amenities
Tamaré takes its name from the tamar, the date palm, a symbol of abundance, continuity, and life. Apotheca evokes a world of craftsmanship, botanical knowledge, and artisanal formulation.
Together, Tamaré Apotheca becomes a bridge between antiquity and modern luxury, a brand imagined under the Mesopotamian sun, where timeless rituals meet contemporary refinement.
This is not a commissioned project; it is a vision.
A case study crafted to inspire hoteliers, developers, and brand custodians seeking to redefine what Middle Eastern luxury can become. Tamaré Apotheca reflects VISEUM’s belief that a brand becomes unforgettable when storytelling, heritage, and sensory design converge with intention.
Client
Tamaré Apotheca is a signature amenities concept developed by VISEUM as part of its broader mission to elevate Middle Eastern heritage into the realm of luxury hospitality. This brand was envisioned for boutique hotels, five-star resorts, and culturally-rooted properties seeking products that feel authentic, storied, and sensorially refined.
Year
2025
Project Scope
Brand Identity Development (Conceptual), Identity & Style Direction, Concept Artwork & Visual Exploration, High-Fidelity Mock-ups & Packaging Visualisations
